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Public Relations Practices: Managerial Case Studies and Problems (7th Edition), by Allen H. Center, Patrick Jackson, Stacey Smith, Frank S
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Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.
Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics.
For any practicing public relations professional.
- Sales Rank: #239879 in Books
- Published on: 2007-11-19
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .90" w x 6.90" l, 1.19 pounds
- Binding: Paperback
- 368 pages
From the Publisher
This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
From the Back Cover
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Students Can Get Their Teeth into This Text
By Dr. Joan E. Aitken
I use the Center, Jackson, Smith and Stansberry textbook in our Case Studies in Public Relations course.
The cases include famous and not so famous cases from recent decades, which introduce students to the array of potential communication and leadership problems they may encounter in the field.
This case study approach gives students an interesting and pragmatic approach for applying public relations and leadership principles. The book's readable style provides sufficient detail for understanding the cases so that students can really discuss what happened and what might have been done.
A pedagogically sound and well-constructed instructor's manual gives the professor a thorough background for using the case study approach to teaching.
The seventh edition is an excellent choice.
5 of 5 people found the following review helpful.
Real World Public Relations
By Eric Barnes
If ever a book was written that applied the concepts, theories, and functions of public relations to actual real-life senarios, this is the one. In their Public Relations Practices, Center and Jackson breathed life into theoretical public relations, bringing it into "the real world" with cases in several areas of public relations--media relations, consumer relations, employee relations, investor relations, community relations, crisis management, public and private issues, interests, & concerns, and most importantly, standards, values, & ethics. Two probable prerequisites to this book would be a book on the basic principles and practices of PR and a book on PR campaign strategies. Public Relations Practices is the door through which the reader is invited to enter "the real world" of PR. Anyone, from the student of public relations to the working practitioner with decades of experience, can greatly benefit from the information contained within this text.
1 of 3 people found the following review helpful.
the real world
By A Customer
This book should be required for everyone even thinking about entering the field of public relations. The case studies give a very real view of how public relations are in the real world. Michael Levine's Guerrilla PR Wired is also another book that gives a real-life accurate view of PR. I would recommend in particular his Magoo Theory of public realtions.
Public Relations Practices has clear intelligent writing that talks to the reader without talking down to them
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